Friday, 6 June 2008

Mom & Pop Get the Led Out

BOSTON, June 2 -- It's the same old story. Boy meets girl.
Boy and girl fall in love. Boy and girl get married, start a design
company, name it Got Your Nose, and -- before you know it -- build a
website for Led Zeppelin.

It's all part of the new paradigm shift that's giving those with the
right skills the ability to weather this troubled economy and the freedom
to work not just from home, but from virtually anywhere. Got Your Nose
co-founders Raegan McCain and Steve Brykman are two such people.

"When we left L.A. in 2005 and moved back to Boston to raise a family,
none of our clients batted an eye," says Raegan. "We kept all our Hollywood
contacts and don't have to deal with smog or traffic anymore."

But this isn't just any mom & pop pair. There's a reason Warner
Brothers and Twentieth Century Fox still look to them for online movie
campaigns. These two know what works. They've been in the Internet game
long before Amazon made its first sale, back when people were mesmerized by
blinking text.

As an award-winning writer and former Managing Editor of National
Lampoon, Steve is no stranger to off-beat marketing. You may have seen him
on G4TV touting his "impeachment beard" or in the New Yorker, after he
posted the Lampoon writing team for sale on eBay.

Raegan shapes the creative strategy of all G.Y.N. projects. An award
winner for her work with AFI and Transamerica, before Got Your Nose, she
art directed projects for Sony, Universal, and was instrumental in creating
Honda Financial Services' online presence.

"Let me put it this way," her husband brags, "When American Honda
needed someone to redesign their eStore to fix usability issues causing
flagging sales, they called Raegan."

So when Warner Brothers asked them to build a website for the new Led
Zeppelin Song Remains the Same DVD, they were ready to rock. And no wonder.
They're the best of a new breed, proving it's still possible to have it
all.

The only thing you're probably wondering is: How do they manage to work
together 24/7 and remain happily married?

"It's simple," Raegan says. "Respect. While we brainstorm ideas
together, we have very distinct roles. Plus, a talented team of contractors
keeps us both from going crazy."

What's next for Got Your Nose? These days, they're thinking of creating
the ultimate working vacation, touring the country in their Westy, taking
their business (and their daughter) on the road.

Oh, and about that name ...

"We wanted to stand out among the sea of cyber-somethings," says Steve.
"Besides, once you hear Got Your Nose, you never forget it. It says, 'We
don't take ourselves too seriously. We're fun to work with. So go ahead and
give us a call.'"




To reach Raegan & Steve, or to view their work, visit
http://www.gotyournose.com.

Media contact:
Steve Brykman
781.729.2773
brykman@gotyournose.com

This release was issued through eReleases (TM). For more information,
visit http://www.ereleases.com.




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